Friday 29 April 2011

Alcohol company becomes drunk on photography!!


we can use the same principal in labeling images as Macallan uses for selling whisky, for AUS wine.
In order to make grant application. we should first select wine company with excellent reputation for vintage and corkage wine and develop a portfolio which best describe the essence of the wine product.
i'm not sure if this is what is required. ^^;;;; plz let me know if i'm on the right track -jung eun-


The Macallan is a famous distillery from Speyside. They have been known for releasing optimally aged whiskeys over the years. Their aging and blending process make the whisky something that the connoisseurs wait for. They are again producing an ultra exclusive limited edition bottles of precious whisky distilled in 1946. This is being done in collaboration with Albert Watson. Each bottle of the ultra exclusive whisky will be priced at $16,000.

Watson is a Scottish photographer who has recently won The Royal Photographic Society Centenary Medal for his iconic celebrity and fashion-based work. He is at the helm of the second edition. This exclusive Albert Watson collaboration is an offering from the Macallan’s Masters of Photography series. 36 bottles of the rare 64 year old single malt will be produced. One of a kind platinum print from Watson’s project for the distillery will come with each bottle. The bottles should be available any time soon.


Sotheby’s had recently auctioned a Lalique Cire Perdue decanter for a record breaking $460,000 which has become the basis of the high price of the precious whisky. Macallan is also releasing a regular but aged for twenty years single malt in limited edition for $1,000 a bottle. Even this malt will be limited to a 1,000 bottles. Watson’s project depicts the path travelled by the wood used for the distillery’s casks from Spain to Speyside.

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