Bentley

Recently came across this, I was going to do the post on Guess's new 2011 campaign...

Bentley on average has imagery that showcases the elegance, beauty, comfort, speed, engineering and status amongst other things that come with owning the car.

But an elite company such as Bentley that can combine elements of class, sophistication and a middle finger into one image , gets my stamp of approval.

So this advert was a response to other car brands having a go at each other for winning/beating one another with awards on the ranges.

I think its a really good response provoked advert, Bentley did not include any targeted companies in the advert, why? Well, they dont really need to.. If you own a Bentley.. You own a Bentley and who cares about the other brands... The brand has built a reputation to be amongst the elite luxury cars. they also did not include any prizes and awards they've won over the years which helps convey that ego and self confidence of the brand (not to be confused with arrogance).... ok..... that could be a slice of arrogance right there..

Plain and simply put, a gent wearing a suit,in his late 50's / mid 60's sitting on a lovely leather couch, with a smirk on his face, and a middle finger coveys the message pretty well.
I stand to be corrected, but I think the CEO of Bentley offered to deliver that middle finger?

Rob

Kenneth Cole - Social awareness coupled with fashion.... Marketing Extraordinaire

Kenneth Cole, American fashion designer, has heavily been known for his fashion campaigns to always include social conscious messages.

One famous campaign was “We all walk in different shoes”.
This campaign featured people from different walks of life ie: someone with aids, a transgender woman*, someone with a prosthetic limb etc all ads featured different slogans which pleaded to the reader to think more deeply. The overall campaign was targeted to allow society to accept people for their differences instead of discriminating against them.
Some of the Ad’s like below:

[http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]


But the most outstanding was the below which states in the U.S somebody is shot every 6 minutes, it then leaves us with the question “Is this what ARMS are for?” whilst being juxtaposed with the model tying their strap on their shoes using their Arms. It cleverly begs the question, "what should arms be used for? Shooting fellow citizens or tying up your own KC shoes?"

[http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]

Clearly KC (Kenneth Cole) has mirrored fashion with social awareness in the past and quickly I’d love to show one of his more recent campaigns which delves into social networking.
It’s witty as I’m sure we’ve all discussed these points at some time especially of late.

The campaign itself is a short film which can be found (http://www.youtube.com/watch?v=MdZp0ga7Xy4) but there are some stills below. The main socially conscious points are in the red text. Quotes such as, “Some deranged psychologists think email is making us emotionally detached ……. LOL” with the use of the LOL at the end just further making the point.

These quotes could easily be transferred to networking sites such as Facebook and Twitter etc. KC is definitely a smart designer with a passion for awareness and clever advertising or simply has a great marketing team behind him.

He’s also just opened an awareness blog attached to his main site www.kennethcole.com.
The blog raises social issues such as homelessness, poverty, the environment and features guest bloggers like Joey Pants, former Sopranos actor or Michael Strahan, New York Giants Player). [http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]
I’d encourage you to view the video in the link above otherwise please view the below ads and enjoy this witty marketing.


Joseph Michael Anderson

www.kennethcole.com

PETA

So we have been asked to pick a campaign in regards to the value of marketing. One campaign that has stuck in my mind was from PETA. This has lead me to research and become more aware of what PETA people really stand for in their campaigns and the reasoning behind the image.

For those who don’t know what PETA is, PETA stands for

People for the

Ethical

Treatment of

Animals

Most people have come across this organization at some stage with their “I’ld rather go naked than wear fur” campaign where in the eye celebrities bare all to make a statement.

The "Naked" Campaign began several years ago when demonstrators—both male and female—marched behind a huge banner proclaiming that they would "rather go naked than wear fur." More "naked" demonstrations were held all over the world, the idea caught on, and we started receiving offers from celebrities, including Christy Turlington, Marcus Schenkenberg, Kim Basinger, designer Todd Oldham, and Pamela Anderson to participate. Interestingly, we began receiving complaints about this campaign only after professional models and actors joined it, which we conclude to mean, among other things, that celebrity participation helps us reach more people.

http://www.peta.org/about/faq/Why-does-PETA-sometimes-use-nudity-in-its-campaigns.aspx

These campaigns have great slogans, its whimsical, great imagery with new and innovative photoimaging.

Recent Campaigns

I’ld rather go naked than wear fur

Ink not mink

Vegetarian/Vegan

These campaigns were marketed at the x and y generation by using celebrity endorsements to encourage people to not just think that skinning animals is cruel, but to actually research and learn about the process of skinning, torture, genital mutilation that goes on to create these items of clothing. The process is very graphic. So far the campaigns that PETA have brought out have been quite soft incorporating slogans with airbrushed studio glamour shoots.

Recently PETA put out a campaign with the Veronica’s. The media did not positively take this campaign. It was slandered to the point that the campaign had been banned. But what was so different to their normal marketing campaigns? Reality.

 

Amelia Satoor

Absolut Lomo - Clever Marketing for Alcoholic Photographers

 Absolut are renowned for clever marketing and advertising and have worked with many artists including Andy Warhol and Laurence Gartel.Lomography and V&S Absolut created a partnership in 2006.

Absolut invited Lomo to be apart of a marketing campaign. The campaign was based around a competition that allowed any member of the ‘lomography community’ to  par-take. The competition encouraged lomo photographers to submit images that portrayed ‘their image of absolut’. The four themes were Companion, Artwork, Bottle shape and Freestyle.

These images were judged by the public in which they had to go onto the Absolut website to vote. Every four weeks one of the participants could win a free round trip ticket to the Lomography World Congress. Also every four weeks 7 participants could win a specialized lomo cramera and an additional 100 runners-up had the chance to win a Fisheye1.

At the end of the competition one winner could win a ‘Gold Initiation of the Lomography World Congress in London”. This person would receive the round trip for two as well as a congress landing package for three nights.

27,000 images where submitted!!!

Absolut must have an impressive marketing team as they are always coming up with new ideas and pushing the boundaries of advertising.

I think two companies forming a campaign together is a clever marketing scheme as well as creating a competition with exciting awards. Absolut not only got images to use for the promotion of their product but also now appeal to the 'photography scene'.

Mimi Ebejer 

Best and Worst Marketing Campaigns

Just a site I found which was quite interesting on marketing campaigns.

http://www.entrepreneur.com/magazine/entrepreneur/2009/january/199056.html

Camille

Q-tip - The Renaissance

Q-tip - The Renaissance

I believe the imagery for this album cover is perfectly suited to everything about this album and almost tells the story of the album.  The meaning of Renaissance as stated in the dictionary is "a revival of or renewed interest in something : rail travel is enjoying a renaissance." This really state what Q-tip did with this album.  After being dropped from 2 record labels because of the company's beliefs that the albums where not commercially viable, Q-tip took it back to the basics with this album.   Which can also be seen with mpc-2000 which is replacing Q-tip's face, which is the basic tool of model hip hop.  Simple but stylistic!

Ben

Coca Cola Campaigns confusing and offending the public.

Sources on internet are confirming that Coca Cola desperately need to get their good old simple campaigns back on the road and this is why: As of late; the mega industry of Coca Cola have been upsetting the public with their discriminating and simply dumb campaigns that require their audience to at least stand 10 minutes in front of their billboards before finding an answer to what lies before their eyes. The public is getting bored and want Coca Cola to pause and think about their choice of concept in their modern campaigns.

1. Coca Cola 'The Break Up' TV campaign for Australia.

Video promotes their drink while also promoting break ups and discriminating women bodly and bluntly. This raised an issue with the Section 2.1 AANA Code of Ethics naturally and the case was taken very seriously. The Ad received 5O serious complaints and according to an article on the internet (http://www.aussiepete.com/2009/12/2009-most-complained-about-ads-down.html) the TV ad was discontinued.

Coca Cola made a major mistake in pursuing an idea that was negatively targeting women (would have been the same if they were targeting men) and the feminist community responded firmly that this ad was to be removed. The one minute ad is not only discriminating but also contains inappropriate elements for younger viewers. Young children to the age of 15 shouldn't have to see these kinds of messages; may they be humorous or not.

If Campaign wanted to approach and attract men; there were other ways to do so and much less provocative.

http://www.youtube.com/watch?v=bhvBac-yVKc&feature=player_embedded

2. Coca Cola failing billboards

In an attempt to dramatically modernise their world wide campaigns; Coca Cola have put up a few billboards that could be described as total failures when it came to originality and getting the message across. One of them was, I think so terrible that it can no longer be found on the internet and this is the recent:

'I won't txt the Ex at 3 am' billboard which consisted of the message written in bold with a bottle of Coca Cola Zero beside it. At first I thought I was the one not getting the message but after questioning a few people in my environment I can confirm that this message was meant to be humorous but indeed failed. Again; targeting a narrow audience which others may not find interesting and therefore letting the product down. The message is blurry; there are

no hints as to why after drinking a Coca Cola zero; you would not allow yourself to txt your ex...It is simply strange and narrow minded.

'Why Can't You Have A Sick Of Coke Day'...the billboard for a start doesn't even have the Coca Cola logo on it and is meant to promote their drink. I should stop there and say it is a failure but the billboard has had apparently quite a bit of trouble staying on buildings and bus stops. The billboard has been offended bloggers and internet users with it's imagery content which for some reasons has created a widespread controversy.

It is surprising to see a Coca Cola billboard with a logo. So simply what are we looking at and what is that poster trying to tell us if there's no bottle or sign of joy emerging from Coca Cola.

And to finish; a quote from Aussie Pete: 'the campaign is a distinct departure from the usual coke formula.' and they should definitely rethink their advertising strategies.

Below are the most classic campaigns that have shaped the company and most importantly; have been successful. A campaign should at least have the company's logo; be neutral when it comes to targeting an audience, be attractive and pleasing to look at and lastly not be offensive and provocative.

 Camille Nicholls