Bentley on average has imagery that showcases the elegance, beauty, comfort, speed, engineering and status amongst other things that come with owning the car.
But an elite company such as Bentley that can combine elements of class, sophistication and a middle finger into one image , gets my stamp of approval.
So this advert was a response to other car brands having a go at each other for winning/beating one another with awards on the ranges.
I think its a really good response provoked advert, Bentley did not include any targeted companies in the advert, why? Well, they dont really need to.. If you own a Bentley.. You own a Bentley and who cares about the other brands... The brand has built a reputation to be amongst the elite luxury cars. they also did not include any prizes and awards they've won over the years which helps convey that ego and self confidence of the brand (not to be confused with arrogance).... ok..... that could be a slice of arrogance right there..
Plain and simply put, a gent wearing a suit,in his late 50's / mid 60's sitting on a lovely leather couch, with a smirk on his face, and a middle finger coveys the message pretty well.
I stand to be corrected, but I think the CEO of Bentley offered to deliver that middle finger?
Rob
Sorry, here is a link to those other car adverts to put it into context....
ReplyDeletehttp://copytaste.com/dr17e2kv