Sources on internet are confirming that Coca Cola desperately need to get their good old simple campaigns back on the road and this is why: As of late; the mega industry of Coca Cola have been upsetting the public with their discriminating and simply dumb campaigns that require their audience to at least stand 10 minutes in front of their billboards before finding an answer to what lies before their eyes. The public is getting bored and want Coca Cola to pause and think about their choice of concept in their modern campaigns.
1. Coca Cola 'The Break Up' TV campaign for Australia
Video promotes their drink while also promoting break ups and discriminating women bodly and bluntly. This raised an issue with the Section 2.1 AANA Code of Ethics naturally and the case was taken very seriously. The Ad received 5O serious complaints and according to an article on the internet (http://www.aussiepete.com/2009/12/2009-most-complained-about-ads-down.html) the TV ad was discontinued.
Coca Cola made a major mistake in pursuing an idea that was negatively targeting women (would have been the same if they were targeting men) and the feminist community responded firmly that this ad was to be removed. The one minute ad is not only discriminating but also contains inappropriate elements for younger viewers. Young children to the age of 15 shouldn't have to see these kinds of messages; may they be humorous or not.
If Campaign wanted to approach and attract men; there were other ways to do so and much less provocative.
2. Coca Cola failing billboards
In an attempt to dramatically modernise their world wide campaigns; Coca Cola have put up a few billboards that could be described as total failures when it came to originality and getting the message across. One of them was, I think so terrible that it can no longer be found on the internet and this is the recent:
'I won't txt the Ex at 3 am' billboard which consisted of the message written in bold with a bottle of Coca Cola Zero beside it. At first I thought I was the one not getting the message but after questioning a few people in my environment I can confirm that this message was meant to be humorous but indeed failed. Again; targeting a narrow audience which others may not find interesting and therefore letting the product down. The message is blurry; there are
no hints as to why after drinking a Coca Cola zero; you would not allow yourself to txt your ex...It is simply strange and narrow minded.
'Why Can't You Have A Sick Of Coke Day'...the billboard for a start doesn't even have the Coca Cola logo on it and is meant to promote their drink. I should stop there and say it is a failure but the billboard has had apparently quite a bit of trouble staying on buildings and bus stops. The billboard has been offended bloggers and internet users with it's imagery content which for some reasons has created a widespread controversy.
It is surprising to see a Coca Cola billboard with a logo. So simply what are we looking at and what is that poster trying to tell us if there's no bottle or sign of joy emerging from Coca Cola.
And to finish; a quote from Aussie Pete: 'the campaign is a distinct departure from the usual coke formula.' and they should definitely rethink their advertising strategies.
Below are the most classic campaigns that have shaped the company and most importantly; have been successful. A campaign should at least have the company's logo; be neutral when it comes to targeting an audience, be attractive and pleasing to look at and lastly not be offensive and provocative.
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