Alcohol company becomes drunk on photography!!

we can use the same principal in labeling images as Macallan uses for selling whisky, for AUS wine.
In order to make grant application. we should first select wine company with excellent reputation for vintage and corkage wine and develop a portfolio which best describe the essence of the wine product.
i'm not sure if this is what is required. ^^;;;; plz let me know if i'm on the right track -jung eun-


The Macallan is a famous distillery from Speyside. They have been known for releasing optimally aged whiskeys over the years. Their aging and blending process make the whisky something that the connoisseurs wait for. They are again producing an ultra exclusive limited edition bottles of precious whisky distilled in 1946. This is being done in collaboration with Albert Watson. Each bottle of the ultra exclusive whisky will be priced at $16,000.

Watson is a Scottish photographer who has recently won The Royal Photographic Society Centenary Medal for his iconic celebrity and fashion-based work. He is at the helm of the second edition. This exclusive Albert Watson collaboration is an offering from the Macallan’s Masters of Photography series. 36 bottles of the rare 64 year old single malt will be produced. One of a kind platinum print from Watson’s project for the distillery will come with each bottle. The bottles should be available any time soon.


Sotheby’s had recently auctioned a Lalique Cire Perdue decanter for a record breaking $460,000 which has become the basis of the high price of the precious whisky. Macallan is also releasing a regular but aged for twenty years single malt in limited edition for $1,000 a bottle. Even this malt will be limited to a 1,000 bottles. Watson’s project depicts the path travelled by the wood used for the distillery’s casks from Spain to Speyside.

-

not so much marketing...

but the evolvution of journalism, and social media and what not
Click Here

Websites!

I believe these days the website is probably one of the most important things when a photographer is marketing themselves, and not have a website up to scratch the next competitor is only a few click away. So having that perviously mention "OOOMPH" is a very important thing, while browsing around a came across this website, some pretty amazing websites, maybe not the best photographer, but the presentation is certainly there

Vandelay Design

some other favorites of mine are

Marc Paeps

Blair Bunting

Day19

Brian to Photo

all over which are quite different in style, so i guess it is also very subjective, but certainly easy to navigate and just attention to detail cause so website people haven't even taken the time to keep the scale when resizing images. Anyways i think all these certainly have the wow factor!

Marketing yourself as a Professional Photographer

I thought I would discuss a few tips in how to kick start your business as a Professional photographer.

In this day and age it's a very good Idea to have a folio for potential clients to view.

This could be web based as a lot of our work is viewed and more accessable via the web:

Having your own Website is definitely a must have!
Alternatively websites such as Flickr or a personal blog are ideal too.

Here are some examples:
[http://www.flickr.com/]
[www.tumblr.com]
[www.blogspot.com]
[wordpress.org]

[Image found at :http://blakesarmy.com/index.php?p=1_2]

This being said, nothing beats a good quality printed folio for person to person viewing!

[image found at:http://blog.noplasticsleeves.com/?p=1509]

[http://www.mullenbergdesigns.com/portfolios.html]

Here is Scott Mullenburg's site. The man behind the design of Bill Lusks'[http://www.billlusk.com/] Folio ( previous Image)[http://www.mullenbergdesigns.com/portfolios.html]

BUSINESS CARDS!!!!!!!


Just as Camille mentioned below how photography is important and can add that "oompff" to your cards compared to plain Typography/Design actual business cards are a first and foremost to any photographer.

Keep them on you always!!!

[Find examples of creative business cards like the above here: http://www.webdesignerdepot.com/2009/05/100-really-creative-business-cards/]


Business cards and word of mouth - they're very powerful tools!

There's probably two takes on the business cards. More creative- more memorable.. Or More exact and to the point the easier for contact.

I think you should be promoting yourself with at least one hero image if not several (this way clients get a sneak preview of your work before viewing the website/blog) but ensure that it's easy to find your contact details. You don't want your card to be too busy!

Be confident! I believe we've all been here before. You're out with your camera and someone ask's the obvious question,"Are you a photographer?"

In a world were Dslr's are selling crazy and every Tom, Dick and Harry has a Consumer/Pro-Consumer Slr you should be answering with a confident," Yes" and hand them a business card.

There's usually a follow up question asked with an incredulous tone," A Professional Photographer?" Once again be sure of yourself, none of this .... Ugh... well i'm studying... but.. will be soon answer. Either you are or you aren't.

A certainty of yourself along with a professional business demeanour(this includes contracts, pricing), clean cut business cards and a website will add a positive business identity and create potential for future work.

These were just a few tips to help market your photographic career. There are ofcourse many other avenues. Advertising, excellent customer relations, faith, perserverance, networking and putting in the hard yards.

Joseph Michael Anderson

Photography Marketing Newsletter

While browsing for some Marketing information I found this excellent website that allows us to
subscribe for a Newsletter called Photography Marketing Secrets that helps you build your business in smart and effective ways.
They also do webinars for Photography Marketing.

Just thought it might be interesting for those who are keen.

This is their WEBSITE

http://www.photographymarketingsecrets.com/newsletter/subscribe/subscribe.html

Photography VS Graphic Design in Marketing (Business Cards and other Marketing tools)

To start off with, let’s be clear with the definitions of both Graphic Designing and Photography. Photography is (Thinkquest.com) “the art of recording an image in history which we find captivating, amusing, or thought-provoking. And, unlike many other mediums, it provides us with a "true-to-life" image, which is not too much different than to what our own eyes would see. This art can only take a split-second to record.”
Graphic Design is (AIGA.org) “the combination of shapes, colours, typefaces, images and words that cause you to react or feel something.”

Because we are creative visual people, I’m going to battle these two with images.

Graphic Design cards: Their aim is to sell, sell, and sell with pictures, words, logos and other types of visual elements. It often has to be simple and attractive; the viewer has to lock onto the business card, banner or billboard as soon as they see it.

Business card 1:
Here we have a Graphic Designer advertising himself, we obviously suppose he’s created his own business card and quite frankly, it’s flat. It has diagonal logos of his initials and that’s about it. Nothing too exciting. He could have created something much more fun and pleasant to the eye but has decided to stick with simple and obvious.
As said previously, their job is to trick the viewer into selling, or attract them in some way that is different and bold however, here, there is nothing to find.

Business card 2: Now this is a shame but this is a Photography Business Card. Some Photographers choose to not put a photo on their business cards to promote themselves but I have seen better than this. At first I thought it was the actual business card of Light Space where we had our exhibition last year but obviously not.
The colours are just again flat and boring. No oomph, nothing too quirky to entice you to call this guy. She’s got her website address on the card so one can hope it looks better than this.

Now the nice ones!

Photography Business cards: Our aim is also to sell, sell, sell but how do we do so without straying away from our domaine that is photos. Some Photographers choose to sell their business using Graphic Design logos, however, some have found very smart ways to fit their photographs and business details onto that little card.

Business card 1: Now I know this guy got his cards from Moo but how cool! He’s a photographer so we have the photos, he’s obviously carefully chosen the ones he thought would sell best which I say was a good move. They’re nice; he seems like a travelling photographer going here and there and we see that. He’s chosen to print out different photos for his business so would hand a certain photo to a client he feels fits that particular photo.
On the other side, his details are written so he’s giving his clients a very simple business card that includes his medium and contact details.

Business card 2: Smart! That is all…But seriously, again how cool! We don’t see his type of photography but he is using his medium to promote himself, it’s not a graphic design type of business card, it has a photo, we can ‘see’! The lens shape card is very smart and well thought of, which is what a potential client likes to see. It’s different, it’s photography.

Business card 3: This is my favourite because it’s clean, neat and simple. The feeling I’m getting from this business card is a classic Black and White Photographer still using film (obviously the subject of his photo lets me feel that), he’s a simple photographer, knows how to attract clients. There’s no fussing around (there never is a need to fuss around with Photography, what you see is what you get), he’s using his own photographs to promote his business. The ideal thing with Black and White photography is that it’s ALWAYS attractive. So it’s hard not to seduce a client with this.

Conclusion; Photography is a very effective way of attracting potential clients to your business. A photograph shows real life, it’s no make believe like logos, or pictures. There is no guessing because it’s shown there in photos.
A Hair Salon has more chance of selling if they promote themselves with photographs rather than logos, a restaurant has more chance of this also! When a products needs to be seen in photos in order to sell, it cannot be replaced by logos. Photography shows reality. And clients want to see what they are buying.

Camille Nicholls 3rd April 2011

Marketing from a business perspective. (Brief overview and introduction to the business function)

Marketing is managing profitable customer relations. Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

So.... what exactly is marketing?
Lots of people think that marketing is only about selling and advertising. Hence the reason why we are subjected to such a vast amount of visual and audio bashing from companies across media like TV, direct mail, email, cold calling, internet ads and so on... Selling and advertising is only the tip of the iceberg.

Now days companies need to understand that marketing is not about the old school ways of making a sale. New school marketing is about satisfying a customer’s needs. If a marketer understands a consumers needs, it can then develop products better structured to the consumer, thus providing superior customer value and increased customer capture.
Quote from Peter Drucker, a management Guru in his field, “The aim of marketing is to make selling unnecessary”

There is always a method to the madness, Marketing has a simple 5 step model process, the process needs to transition from one to the next , a leap frog approach would not work in anyones favor. (the below 5 points can further be expanded)

Firstly , we have to understand the marketplace and the customers needs and wants.

Then, we need to design a customer driven marketing strategy.

Then, we need to construct an integrated marketing program that delivers superior value to the targeted customer segment. Within this step we would see the 4P’s of marketing develop. The 4 P’s are : Product . Price . Promotion. Place.

Then, we need to build profitable relationships and create customer satisfaction.

Then we capture value from customers in return AKA – Get that cheddar.


Hope that helps with a very brief introduction into marketing?
It really is a massive function that one can spend years studying, I think knowing some basics to it would be good, and understanding some of the more specialized functions related to what we will be doing in the assignment will be good... Once we have more direction in the assignment, we can start going into those fields.. There is some stuff I have left out of here, but we explore that stuff over the next weeks. Like a little more depth to the 4P's, then the 4C's of marketing, SWOT analysis, the macro environment, parts of the psychology like Maslows Hierarchy of needs.... and so on...

Rob

Funny Marketing Mistakes

Hey Guys,

Was searching through some Marketing fails and what not to do, and came across this.
Quite amusing!

http://www.huffingtonpost.com/doug-lansky/the-funniest-marketing-fa_b_652426.html#s116212&title=Myass_Is_Now


Cam

Bentley

Recently came across this, I was going to do the post on Guess's new 2011 campaign...

Bentley on average has imagery that showcases the elegance, beauty, comfort, speed, engineering and status amongst other things that come with owning the car.

But an elite company such as Bentley that can combine elements of class, sophistication and a middle finger into one image , gets my stamp of approval.

So this advert was a response to other car brands having a go at each other for winning/beating one another with awards on the ranges.

I think its a really good response provoked advert, Bentley did not include any targeted companies in the advert, why? Well, they dont really need to.. If you own a Bentley.. You own a Bentley and who cares about the other brands... The brand has built a reputation to be amongst the elite luxury cars. they also did not include any prizes and awards they've won over the years which helps convey that ego and self confidence of the brand (not to be confused with arrogance).... ok..... that could be a slice of arrogance right there..

Plain and simply put, a gent wearing a suit,in his late 50's / mid 60's sitting on a lovely leather couch, with a smirk on his face, and a middle finger coveys the message pretty well.
I stand to be corrected, but I think the CEO of Bentley offered to deliver that middle finger?

Rob

Kenneth Cole - Social awareness coupled with fashion.... Marketing Extraordinaire

Kenneth Cole, American fashion designer, has heavily been known for his fashion campaigns to always include social conscious messages.

One famous campaign was “We all walk in different shoes”.
This campaign featured people from different walks of life ie: someone with aids, a transgender woman*, someone with a prosthetic limb etc all ads featured different slogans which pleaded to the reader to think more deeply. The overall campaign was targeted to allow society to accept people for their differences instead of discriminating against them.
Some of the Ad’s like below:

[http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]


But the most outstanding was the below which states in the U.S somebody is shot every 6 minutes, it then leaves us with the question “Is this what ARMS are for?” whilst being juxtaposed with the model tying their strap on their shoes using their Arms. It cleverly begs the question, "what should arms be used for? Shooting fellow citizens or tying up your own KC shoes?"

[http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]

Clearly KC (Kenneth Cole) has mirrored fashion with social awareness in the past and quickly I’d love to show one of his more recent campaigns which delves into social networking.
It’s witty as I’m sure we’ve all discussed these points at some time especially of late.

The campaign itself is a short film which can be found (http://www.youtube.com/watch?v=MdZp0ga7Xy4) but there are some stills below. The main socially conscious points are in the red text. Quotes such as, “Some deranged psychologists think email is making us emotionally detached ……. LOL” with the use of the LOL at the end just further making the point.

These quotes could easily be transferred to networking sites such as Facebook and Twitter etc. KC is definitely a smart designer with a passion for awareness and clever advertising or simply has a great marketing team behind him.

He’s also just opened an awareness blog attached to his main site www.kennethcole.com.
The blog raises social issues such as homelessness, poverty, the environment and features guest bloggers like Joey Pants, former Sopranos actor or Michael Strahan, New York Giants Player). [http://stylefrizz.com/200802/kenneth-cole-we-all-walk-in-different-shoes-advertising-campaign/]
I’d encourage you to view the video in the link above otherwise please view the below ads and enjoy this witty marketing.


Joseph Michael Anderson

www.kennethcole.com

PETA

So we have been asked to pick a campaign in regards to the value of marketing. One campaign that has stuck in my mind was from PETA. This has lead me to research and become more aware of what PETA people really stand for in their campaigns and the reasoning behind the image.

For those who don’t know what PETA is, PETA stands for

People for the

Ethical

Treatment of

Animals

Most people have come across this organization at some stage with their “I’ld rather go naked than wear fur” campaign where in the eye celebrities bare all to make a statement.

The "Naked" Campaign began several years ago when demonstrators—both male and female—marched behind a huge banner proclaiming that they would "rather go naked than wear fur." More "naked" demonstrations were held all over the world, the idea caught on, and we started receiving offers from celebrities, including Christy Turlington, Marcus Schenkenberg, Kim Basinger, designer Todd Oldham, and Pamela Anderson to participate. Interestingly, we began receiving complaints about this campaign only after professional models and actors joined it, which we conclude to mean, among other things, that celebrity participation helps us reach more people.

http://www.peta.org/about/faq/Why-does-PETA-sometimes-use-nudity-in-its-campaigns.aspx

These campaigns have great slogans, its whimsical, great imagery with new and innovative photoimaging.

Recent Campaigns

I’ld rather go naked than wear fur

Ink not mink

Vegetarian/Vegan

These campaigns were marketed at the x and y generation by using celebrity endorsements to encourage people to not just think that skinning animals is cruel, but to actually research and learn about the process of skinning, torture, genital mutilation that goes on to create these items of clothing. The process is very graphic. So far the campaigns that PETA have brought out have been quite soft incorporating slogans with airbrushed studio glamour shoots.

Recently PETA put out a campaign with the Veronica’s. The media did not positively take this campaign. It was slandered to the point that the campaign had been banned. But what was so different to their normal marketing campaigns? Reality.

 

Amelia Satoor

Absolut Lomo - Clever Marketing for Alcoholic Photographers

 Absolut are renowned for clever marketing and advertising and have worked with many artists including Andy Warhol and Laurence Gartel.Lomography and V&S Absolut created a partnership in 2006.

Absolut invited Lomo to be apart of a marketing campaign. The campaign was based around a competition that allowed any member of the ‘lomography community’ to  par-take. The competition encouraged lomo photographers to submit images that portrayed ‘their image of absolut’. The four themes were Companion, Artwork, Bottle shape and Freestyle.

These images were judged by the public in which they had to go onto the Absolut website to vote. Every four weeks one of the participants could win a free round trip ticket to the Lomography World Congress. Also every four weeks 7 participants could win a specialized lomo cramera and an additional 100 runners-up had the chance to win a Fisheye1.

At the end of the competition one winner could win a ‘Gold Initiation of the Lomography World Congress in London”. This person would receive the round trip for two as well as a congress landing package for three nights.

27,000 images where submitted!!!

Absolut must have an impressive marketing team as they are always coming up with new ideas and pushing the boundaries of advertising.

I think two companies forming a campaign together is a clever marketing scheme as well as creating a competition with exciting awards. Absolut not only got images to use for the promotion of their product but also now appeal to the 'photography scene'.

Mimi Ebejer 

Best and Worst Marketing Campaigns

Just a site I found which was quite interesting on marketing campaigns.

http://www.entrepreneur.com/magazine/entrepreneur/2009/january/199056.html

Camille

Q-tip - The Renaissance

Q-tip - The Renaissance

I believe the imagery for this album cover is perfectly suited to everything about this album and almost tells the story of the album.  The meaning of Renaissance as stated in the dictionary is "a revival of or renewed interest in something : rail travel is enjoying a renaissance." This really state what Q-tip did with this album.  After being dropped from 2 record labels because of the company's beliefs that the albums where not commercially viable, Q-tip took it back to the basics with this album.   Which can also be seen with mpc-2000 which is replacing Q-tip's face, which is the basic tool of model hip hop.  Simple but stylistic!

Ben

Coca Cola Campaigns confusing and offending the public.

Sources on internet are confirming that Coca Cola desperately need to get their good old simple campaigns back on the road and this is why: As of late; the mega industry of Coca Cola have been upsetting the public with their discriminating and simply dumb campaigns that require their audience to at least stand 10 minutes in front of their billboards before finding an answer to what lies before their eyes. The public is getting bored and want Coca Cola to pause and think about their choice of concept in their modern campaigns.

1. Coca Cola 'The Break Up' TV campaign for Australia.

Video promotes their drink while also promoting break ups and discriminating women bodly and bluntly. This raised an issue with the Section 2.1 AANA Code of Ethics naturally and the case was taken very seriously. The Ad received 5O serious complaints and according to an article on the internet (http://www.aussiepete.com/2009/12/2009-most-complained-about-ads-down.html) the TV ad was discontinued.

Coca Cola made a major mistake in pursuing an idea that was negatively targeting women (would have been the same if they were targeting men) and the feminist community responded firmly that this ad was to be removed. The one minute ad is not only discriminating but also contains inappropriate elements for younger viewers. Young children to the age of 15 shouldn't have to see these kinds of messages; may they be humorous or not.

If Campaign wanted to approach and attract men; there were other ways to do so and much less provocative.

http://www.youtube.com/watch?v=bhvBac-yVKc&feature=player_embedded

2. Coca Cola failing billboards

In an attempt to dramatically modernise their world wide campaigns; Coca Cola have put up a few billboards that could be described as total failures when it came to originality and getting the message across. One of them was, I think so terrible that it can no longer be found on the internet and this is the recent:

'I won't txt the Ex at 3 am' billboard which consisted of the message written in bold with a bottle of Coca Cola Zero beside it. At first I thought I was the one not getting the message but after questioning a few people in my environment I can confirm that this message was meant to be humorous but indeed failed. Again; targeting a narrow audience which others may not find interesting and therefore letting the product down. The message is blurry; there are

no hints as to why after drinking a Coca Cola zero; you would not allow yourself to txt your ex...It is simply strange and narrow minded.

'Why Can't You Have A Sick Of Coke Day'...the billboard for a start doesn't even have the Coca Cola logo on it and is meant to promote their drink. I should stop there and say it is a failure but the billboard has had apparently quite a bit of trouble staying on buildings and bus stops. The billboard has been offended bloggers and internet users with it's imagery content which for some reasons has created a widespread controversy.

It is surprising to see a Coca Cola billboard with a logo. So simply what are we looking at and what is that poster trying to tell us if there's no bottle or sign of joy emerging from Coca Cola.

And to finish; a quote from Aussie Pete: 'the campaign is a distinct departure from the usual coke formula.' and they should definitely rethink their advertising strategies.

Below are the most classic campaigns that have shaped the company and most importantly; have been successful. A campaign should at least have the company's logo; be neutral when it comes to targeting an audience, be attractive and pleasing to look at and lastly not be offensive and provocative.

 Camille Nicholls